NEWS RELEASE
FOR IMMEDIATE RELEASE
Fleetguard Brand Extends NASCAR Sponsorships for 2025 Season
Company partnership keeps No. 34 team racing
NASHVILLE, Tenn., April 21, 2025 — Fleetguard, a brand of Atmus Filtration Technologies and the leading brand in advanced filtration solutions, today announced the company will be a co-primary at five NASCAR races this year — three in the Cup Series and two in the CRAFTSMAN Truck Series — with two drivers on the Love’s Truck Stops No. 34 team participating in those races.
The Fleetguard brand made its NASCAR debut in 2023 at the Nashville Superspeedway. This year, the company will be extending the race partnership.
Alongside Love’s Travel Stops, a key aftermarket partner, Fleetguard will be a co-primary at the following 2025 races:
- Talladega Superspeedway:
- NASCAR Cup Series on April 27.
- Nashville Superspeedway:
- NASCAR CRAFTSMAN Truck Series on June 6.
- NASCAR Cup Series on June 8.
- Phoenix Raceway:
- NASCAR CRAFTSMAN Truck Series on October 31.
- NASCAR Cup Series on November 2.
Todd Gilliland will drive the No. 34 Ford Mustang® Dark Horse at the Talladega, Nashville and Phoenix NASCAR Cup Series races. He has been with Front Row Motorsports (FRM) since the inception of its NASCAR CRAFTSMAN Truck Series program. Todd’s father David also was a driver with FRM. In 2025, Gilliland signed a multi-year contract extension to continue to race for the organization and drive the team’s flagship car, No. 34. He will carry the Fleetguard brand for the first time at the April 27 Talladega race.
Layne Riggs will drive the No. 34 Ford F-150® at the Nashville and Phoenix truck races. This is his second year with FRM, and the second time to carry both the Love’s Travel Stops and Fleetguard brands. In his 2024 rookie season, Riggs captured two wins, seven top 5’s, and 10 top 10’s, earning him Sunoco Rookie of the Year honors. Now with the 2025 season underway, he is sitting at sixth place in the points standings, as of mid-April.
To see a comprehensive race schedule, visit https://www.nascar.com. For more information on Fleetguard and Filtration Science™, go to https://www.fleetguard.com .
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About Fleetguard
Fleetguard, a brand of Atmus Filtration Technologies Inc., is the leading brand in advanced filtration solutions, offering a wide range of products such as fuel filters, lube filters, air filters, crankcase ventilation, hydraulic filters and coolants. Fleetguard products are designed to protect equipment, keep engines running efficiently, and reduce environmental impact. Serving markets including truck, bus, agriculture, construction, mining, marine and power generation, the Fleetguard brand is dedicated to protecting engine components and enhancing performance. Learn more at https://www.fleetguard.com .
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Contact
Karen Salles
Luxid
937-890-5311
